SWEETIE ANGEL ATELIER
Project Overview
The project aims to develop a cohesive branding strategy, including a visually appealing color scheme, brand identity, and website platform that effectively represents the atelier's commitment to excellence and artistic flair.
My Role
Timeline
Tools
Product Designer
Project Lead
4 weeks:
Research, Analyze, Design, User Testing, Presenation
Figma
Whimsical
Illustrator
Problem
Sweetie Angel Atelier lacks a user-centric branding strategy and online platform, hindering their ability to effectively showcase their work, manage operations, and provide a seamless experience for clients. As a UX designer, how can I develop cohesive branding and a well-designed online platform that caters to the needs of both the owners and clients, empowering the atelier to improve and grow their business while aligning with their commitment to trust, professionalism, and achieving clients' desired beauty goals?
Solution
Created a visually striking website for Sweetie Angel Atelier that showcases their unique nail art, reinforces brand identity, and highlights their commitment to healthy, trendy nail designs, all aimed at boosting their online presence and attracting new clients.
Impact
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The new website transformed Sweetie Angel Atelier's online presence, showcasing their work and client testimonials in a professional manner, which helped build trust and attract new customers to the small nail salon.
The data speaks:
Understanding user perspectives on Business Website
The research aims to evaluate the impact of website presence on both stakeholders and end-users in the context of small businesses. Through a mixed-methods approach, I seek to uncover key user needs, pain points, and expectations regarding small business websites. The following is a summary of my findings:
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​68% of consumers say they're more likely to consider buying from a small business that has a website (Top Design Firms, 2023)
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57% of internet users say they won't recommend a business with a poorly designed website on mobile (SocialMediaToday, 2023)
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75% of consumers admit to making judgments on a company's credibility based on their website design (Stanford Web Credibility Research, 2021)
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38% of users won’t engage with a website if its layout is unattractive (Zippia, 2023)
Initial Thinking
Target Users
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Clients who look to book appointment at Sweetie Angel Atelier
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Clients who searching and looking for a suitable nail salon/ based on locations
Research Methods
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Existing System
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5 interviews from usual clients of Sweetie Angel Atelier
How Might We Question?
01
How might we design an intuitive navigation system that caters to both new and returning clients?
02
How might we showcase the atelier's nail designs and quality in a way that inspires clients and demonstrates expertise?
03
How might we communicate policy, pricing and services clearly to manage client expectations?
User Research
​Background Research
Research Goals
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Identify existing online platforms related to the nail atelier & their strengths/potentials.
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Discover how the new clients are connecting with the nail salon/ artist.
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Examine what the clients' thoughts and needs through nail websites.
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Examine needs of the website based on branding personality and interests.
Research 1 - Existing System
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Social media (Instagram)
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Square Appointment Website
Essential information about services, prices, and policies are difficult to locate. This lack of accessible information hinders the establishment of professionalism and trust from clients.
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Social media (Instagram)
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Square Appointment Website
Research 2 - User Interviews
Research Findings
"Transparency in essential information, particularly regarding booking policies and pricing are important to me. I am frustrated with hidden fees and emphasized the need for clear cancellation policies."
"Without being able to see other customers' experiences, I felt hesitant to book. It's inconvenient and makes me less confident about the service quality."
"I want to know what products they use and which ones are best for my nails. My goal is to have healthy and strong nails after the pedicure."
Problem Statement
Sweetie Angel Atelier lacks a user-centric branding strategy and online platform, hindering their ability to effectively showcase their work, manage operations, and provide a seamless experience for clients.
Definition & Ideation
User Persona
Understanding the user perspective, we created the personas to help us move forward with our decision-making.
Owner Persona
Client Persona
​StoryBoard
Understanding the user perspective, we created visually map out the user's experience with a website.
Prototype
Sketches & Wireframes
Early sketches and wireframes on the various possible appearances of the interface.
I've created two version of the Landing pages and I'm inviting users' feedback on them.
​Brainstorming sketches for Landing page layout and design.
User Testing Insights
01
Cluster layout
Users expressed discomfort with the dense clustering of text and indicated a preference for more visual elements.
02
More information pages
Users want additional informative pages, including sections for privacy policies, a gallery, gift cards, and booking guidelines.
03
Call-to-action buttons
Incorporate more CTA buttons to enhance client engagement and encourage exploration of the pages.
Design Concept
Visual Identity
Per the client's request, we incorporated Sweetie Angel Atelier current logo and brand colors into the user interface design for the website.
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High-fidelity Design
Initial Hi-Fi & Usability Tests
The user experience focuses on the services and pricing of the nail salon website. For the high-fidelity design, I’ve developed slight variations of the Services page for A/B testing to determine user preferences. ​
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Test whether a full-page design combining Hands & Pedicure services is too lengthy for users to navigate effectively.
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Compare user engagement between Version 1 (minimal design) and Version 2 (photo-rich design) of the Hands services page to determine which layout is more effective.
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Evaluate if a standalone Pedicure page provides sufficient content or if users find it too brief.
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Assess the user journey through the services pages to determine if the current number of steps is optimal or excessive.
Full page
Hand Version1
Hand Version 2
Pedicure page
Reflection
Takeaways
REFLECTIONS
Throughout this project, I encountered my first experience working directly with a client outside of the structured environment of a Boot Camp. Initially, I grappled with self-doubt, questioning my knowledge, and skills.
As I progressed through the UX process, I focused on applying the methodologies and tools I had learned, adapting them to the specific needs of this project. I conducted user research, created personas, developed wireframes, and iterated on my designs based on feedback.
RESULTS
The client's positive response to the final deliverables was both reassuring and enlightening. Their compliments not only validated my efforts but also provided valuable insights into the effectiveness of my UX approach.
This project has been a significant milestone in my UX career, marking my transition from a student to a practicing professional. It has reinforced my passion for user-centered design and my commitment to delivering impactful solutions.
